Leading Change: Why Transformation Efforts Fail
Over the past decade, I have watched more than 100 companies try to remake themselves into significantly better competitors. They have included large organizations and small ones, companies based in the United States and elsewhere, corporations that were on their knees, and companies that were earning good money. These efforts have gone under many banners: total quality management, reengineering, right sizing, restructuring, cultural change, and turnaround. But, in almost every case, the basic goal has been the same: to make fundamental changes in how business is conducted in order to help cope with a new, more challenging market environment.